We live in a world where our communications are sent around the world in sub-second times thanks to services like Twitter, Facebook and WhatsApp. Thanks to Facebook, LinkedIn and other people hubs we are closer connected to those around us without geographic discrimination and thanks to all of this high-speed communication and information transfer, we discover news and new information faster than ever before.
Taking all of this into consideration, why is it, that we are still in a world where one country takes the glut of the new technology releases without them officially seeing the streets of foreign lands only assisting to line the pockets of the lucky few who are able to import and export these technologies and sell them in the foreign lands via channels like eBay at exorbitant prices.
In the technology arena, Microsoft are one of the worst offenders for doing this. There’s been a number of releases over the years including but not limited to the Zune, Surface Pro, the Microsoft Band and the Wireless Display Adapter for screen Miracast that have been released and neither of them have been released outside of the borders of the US and Canada. Why is it that these highly sought after devices are only being sold in the US and not sold worldwide via Microsoft’s normal retail channels?
I remember when the Surface Pro first launched and I waited months to get one officially in the UK but it never came so I ended up importing one from the US with the help from a former co-worker. Back when Zune was a thing, I happened to be in the US on a long bought of work with my family in tow so I decided to buy one whilst I was there. I for one, would snap up a pair of Wireless Display Adapters and a Microsoft Band the day that they went on sale if they did ever appear here in the UK but I’m not holding out much hope which leaves me with the remaining option to buy them via eBay sellers.
The Microsoft Band is in high demand right now and whilst there a few of them on eBay UK for sale, the price is riding higher than retail and given that the device isn’t officially available here in UK, you don’t know how your warranty will be effected.
The Wireless Display Adapter isn’t quite so hot, largely because other competing products are available in the UK such as the Netgear PTV3000 and as a result of this, if I wanted one, I’d have to buy one from a seller on eBay US and pay whatever import and duty taxes the British government deemed appropriate and then pay whatever handling tax DHL or UPS levy on the shipment for the privilege of advancing my customs payment for me.
All this behaviour results in is a reduced consumer experience because there are devices out there that we want and the companies making them aren’t making them available to us so middle-men fill the void lining their own pockets with profit and driving the retail price up for consumers like you and me. I know that beaming a packet of data down an undersea fibre is obviously easier than arranging shipping and stocking of physical goods, but my point here is that with all of this technology to tell us what is happening around the world, to let us see what we could have, it’s akin to teasing a kid with a lollipop, waving it in front of their face and showing them it, videoing you licking it and playing it over and over again in their face. The kid will end us crying and wanting the lolly and you’d likely give in and let them have it after enough tantrum so why can’t companies see the same logic?
If the trend of devices only being released into the US and not being made available in Europe and the UK (and let us not forget our friends in Australia and New Zealand) continues then I think anything relating to the devices should be applied with IP filters to block people from outside of the availability regions from seeing, hearing or reading anything about it. At least that way, we wouldn’t have the lolly being waved under our noses to tempt us without the opportunity to ever have the lolly.